"The One Metric Every Homeowner/Homebuyer Should Ask For" (But Rarely Does)
Posted by Roxanne DeBerry on
When it’s time to choose a real estate professional, most homeowners look at the same three things: the signs in the yard, the glossy postcards in the mail, and the "Number One" claims on social media.
But there is a "hidden" metric that tells you more about the experience you’re going to have than any billboard ever could.
The Referral & Repeat Client Ratio.
Before you sign a Buyer’s Representation or a Listing Agreement, there is one question that cuts through the noise: "What percentage of your business comes from people who have actually used your services before?"
Why This Question Changes Everything In an industry often focused on the "next new lead," a business built on referrals operates differently. Here is why a high referral rate is…
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