My husband I have sold three homes and bought 4 over our lifetime. We know first hand the stress that comes with buying and selling a home personally. In fact, when I first started in real estate I worked with both buyers and sellers and for me personally I could see my clients stress and excitement at reaching their goals of either buyng a home, selling a home or both. As I learned more about the things that caused these stresses and what was needed in each of these unique transactions of either buying or selling, I made some adjustments to my business. Here are a the things I felt was necessary and the reasons I implemented them for the benefit or our clients. I decided that since each area of either buying or selling is so unique that I needed agents that would solely represent the buyer or solely represent the seller on my team. So when a seller uses my team they get a devoted agent who is highly trained on the sales side of the transaction and is totally devoted to the seller. This means that they are focused on that client and is devoted to making sure that the marketing, showings, and the total selling transaction goes smoothly. 

This first step was to make sure that the seller had the "best" representation via the Seller Specialist. However, I still saw areas of potential stress that needed to be addressed. The agent who lists the home needs to make sure that the home that they have listed gets the best exposure to attract the highest number of buyers to the property. This is a skill set that many agents are not good at and in today's multiple marketing venues it is even more complicated. I brought in a internal listing coordinator to make sure that our clients homes received the best marketing through mailing of post cards, exposure on the top real estate sites and as well as many more, making sure homes got exposure on areas like Facebook, Linkdn and Twitter. I also put systems in place to capture potential interested buyers for these properties as well. 

The  biggest complaints about realtors is communication. In other words, realtors sometimes are hard to get a hold of during the transaction and this causes stress. Agents need to be focused on the big picture to help people get homes sold and I realized early on many sales people are not good at detail work. I added internal closing coordinators to benefit both my agents as well as the client. It allows our clients a person who they can get hold of about their transaction during normal work hours during the week. My internal closing coordinators handle all the scheduling of the different facets of getting a home closed. During the process of getting a home closed is an area that many agents do not handle at all and leave it up to the seller's to take care of. This is the repair request area. During the negotiation of the contract, areas of repair come up after the inspection on the home. It may be a foundation issue, roof, electrical, plumbing or a host of other things. Sellers are tasked with getting these repairs done on their own time. Having to find vendors that can do the repairs or getting quotes so that that they don't have to pay an arm and leg to get something taken care of. This puts a lot of stress on the seller. My team of internal coordinators find the vendors, get the quotes, show the results to the sellers and help get the repair people scheduled to do the necessary repairs. Now that's stress relief!!

Understanding the dynamics, process and the things that cause stress during a home sale is paramount in my real estate business. My team and I know what it takes not only to get homes sold, but what it takes to get the home sold with the least amount of stress as possible. We do all of this by getting the home sold in the shortest amount of time and at a price our sellers are extremely satisfied with. If you are thinking about selling call Roxanne DeBerry @ 214-676-8040

The DeBerry Team

Keller Williams Realty

Posted by Roxanne DeBerry on


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