Over the past 40 years I have sold thousands of homes. No not one, not 50, not hundreds, but thousands. During this period of time I have sold in markets with low interest rates and extremely high interest rates and everything in between. I have sold in both buyers and seller markets over many years. So why does this matter? First, I do have a unique perspective of the market, buyers intentions, and of changing home values and the reasons for them. This all plays into how I formulate a value that will set the best price for my sellers home and that will attract the most possible amount of buyers for their property. I am one of the few Realtors that actually walks through a home before I do a listing presentation so that I can take notes on the condition, upgrades, and overall appeal of my prospective clients home. I care about the people I serve and I just don't want to throw something together to get their listing. I am not in the business of getting listings, I am in the business of selling homes. I think that is what my clients want of me once they hire me for that purpose. I have gone through all the classes that an appraiser goes through to obtain their license. I understand what they look at and how they come up with the value of the home. I am not licensed in this area but I do understand it. I use a long form to put together my pricing information for my potential clients. This long form takes in the pluses and minuses of the home and shows the people I am presenting how I came up with my valuation. I also use what other Realtors only use, that is the MLS (Multiple Listing Service) statistics. However, this tool alone only gets you in the "ball park" of what a home could be valued at. Without doing a long form you may be missing out on thousands of dollars to you or you may be over pricing the home for what you are competing with. I desire to give my potential clients the best information to make a decision based on financial figures that I show on my valuation. Again, I could just tell people what they want to hear or I can give them the facts based on my analysis. I want to know the facts when I sell my personal home and I am sure most are a lot like me and also want to know the best estimate on a selling price. Since I have sold thousands of homes I believe my method is exceptional when it comes to this area.

I ask all those I do listing presentation for, is to evaluate how Realtors come up with their pricing and are they firm about their conviction. If they put your home on the market at too high a price then it will take longer to sell, you will continue to make mortgage payments, and in the end it will only sell based on the reality of what buyers are willing and able to pay based on the information their agents use to come up with the numbers. In most cases they only use the MLS. So if an agent doesn't use the method I use then how are they going to negotiate from a position of strength? I firmly believe that I have a great record of getting homes sold and it is because I am devoted to do the work up front to give my clients the best information possible to price their homes to sell. It does work.

Roxanne DeBerry


The DeBerry Team

Keller Williams Realty

Posted by Roxanne DeBerry on
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