North Dallas & Plano Real Estate Blog

If you own a home in Collin County — or you have been thinking about buying one — you need to know what just happened.

In a single 72-hour window, three announcements landed that will reshape this real estate market for years to come. 

The Three Headlines 

Samsung is moving its U.S. headquarters to Plano.

Announced June 1st, Samsung Electronics America is relocating from New Jersey to its Legacy Central campus in Plano by end of 2026 — bringing approximately 1,000 employees with it.

AT&T is building a new 54-acre global headquarters off Legacy Drive in Plano.

Dallas' largest Fortune 500 company is consolidating more than 10,000 North Texas employees into a brand new campus. Partial occupancy begins late 2028.

The Dallas Stars signed a letter of intent to build a new arena at Willow Bend.

Announced June 2nd and heading to Plano City Council on June 8th — the proposed mixed-use development would transform the entire Willow Bend corridor into a year-round sports and entertainment destination.

This Is Not a Trend. This Is a Transformation. 

These announcements are not happening by accident. According to CBRE's 2025 analysis, DFW is the

#1 Corporate Headquarters Destination in the United States

100 companies moved to North Texas between 2018 and 2024 — more than any other metro in America. In 2024 alone, 96 companies announced headquarters moves to this region. 

And it is not just Plano. The US Highway 75 corridor through Sherman and Van Alstyne is becoming one of the most significant manufacturing corridors in the country — anchored by massive Texas Instruments and GlobalWafers semiconductor plants creating thousands of jobs. Workers at those facilities are actively looking for homes in northern Collin County communities like Celina, Anna, Van Alstyne, and Gunter right now. 

What It Means for You? 

If you are thinking about selling:

The buyers coming from New Jersey, California, and other high-cost markets are bringing significant equity and are motivated to buy. Corporate relocation buyers are financially qualified and often move quickly. The time to list is before the full wave of incoming employees hits the market. 

If you are thinking about buying:

You are still ahead of the demand curve. The AT&T campus does not open until 2028. The Stars arena has not broken ground. The Samsung employees are still in New Jersey. Every one of those demand drivers is coming. The buyers who act now are getting in before all of them arrive simultaneously. 

The Bottom Line: 

No other suburban market in America can point to a Fortune 500 headquarters relocation, a major technology company move, a professional sports arena, and a semiconductor manufacturing boom all happening at the same time. 

This is Collin County's moment — and it is very good news for anyone who owns property here or wants to. 

Curious what this means for your home or your plans to buy? The DeBerry Team has served this community for nearly fifty years and knows this market as well as anyone. We would love to talk. The DeBerry Team of KW Legacy 214-676-8040.