What is important when interviewing a realtor for the job of representing you. The realtor or the realtor’s brokerage? Both! Let me explain. Successful brokerages are those that offer their agents a host of services that can assist the agent to be better trained and more productive for their clients. Of course, it is up to the agent to take advantage of the supportive programs to enhance their business. Let’s take the brokerage that I hold my license under, Keller Williams Realty. Unlike public companies this is a privately held company that has excelled due to their agent centric programs.
Keller Williams realized early on that the agents were the key to having a successful company and they went all in to give their agents a major say on how the company is run and the programs necessary for agents to be successful. Instead of a top-down driven company, like many brokerages are, Keller Williams formed an agent leadership council in each of their offices. This program ensures that agents, in all phases of their careers, have a voice in how the local brokerage supports them. By having this unique strategy, it has propelled Keller Williams Realty to the top of the list of brokerages.
Here is a quote from Real Trends: According to RealTrends report: “Keller Williams recorded the most transaction sides in 2023 (based on 2022 numbers) at 811,076, and the most sales volume in 2022 at $342.5 billion.
My opinion, Keller Williams attracts the best and the brightest to their brokerages due to their culture, training and their agent centric approach. When the public is considering a realtor, I believe that this factor should be considered. Agents who jump from one brokerage to another usually means that something is amiss. It may be training, expectation of getting opportunities or just a dissatisfaction in general of their broker. Whatever the reason, this might be a factor in the consideration of hiring a particular realtor.
I started my career many years ago at a small local brokerage and soon realized that this one was not the one to help me in my business career. I moved to another local brokerage where my success in real estate was enhanced and that brokerage was bought by a national firm and that national firm then merged to an even larger national brokerage. I tell people I stayed at one company for many years but that company changed names a few times while I was there. At some point, I soon realized that the brokerage that I worked for was not as supportive to my team’s efforts and therefore I sought out a new brokerage and through extensive research, I decided on Keller Williams Realty in Plano, Texas. I have now been there many years and continue to be satisfied with their support of my clients and my business in general.
In summary, hiring a realtor is like hiring a person for your own business. You look at their job history which includes the number of brokerages they have worked under, their experience, knowledge, and their individual success at helping their clients to get them what they want in the time that they want it. If you or someone you know needs advice on either buying or selling a home, call Roxanne DeBerry @ 214-676-8040. We do “free” consultations for those that are thinking of buying or selling a home.Posted by Roxanne DeBerry on