The Walmart Appoach To Selling Homes

Posted by Larry DeBerry on Friday, February 21st, 2020 at 11:26am.

I wanted to discuss a phenomenon that is happening in the real estate industry. There are now companies wanting to provide what they call "end to end solutions" for selling a home. In other words, they will buy a home for a specific price based on their algorithms and then re-sell the home while providing title as well as mortgage services to the public. They have nifty apps to put on your cell phone to do the home search and of course, to capture you there. Why am I discussing this? Let me explain, there are companies that have been in the Real Estate Brokerage business for a long time such as Keller Williams, Remax and others. But now we have real estate portals like Zillow who have stepped into the fray to purchase and resell homes. So what is the difference? Brokers have always wanted to help the consumer and their agents give great customer service. They offer training for agents and many other services. Companies that offer search platforms want to make money by selling the property of the home they purchased. So basically, they are companies that want to "flip" the home that they bought. The goal, they say, is to make the real estate transaction easier. There may be some validity to that but "in the end their goal is to make a profit"!

I have now reached the reason I have created this blog. For me helping a client buy and sell a home is a very personal experience and one I take very seriously. My goal is to service the consumer by my knowledge, my experience, my great connections I have with service providers. When a consumer works with me and my team they get an "end to end" solution and more! My team and I have made extremely strong contacts with those involved in the real estate transaction such as mortgage companies and title companies. We have worked with lots of vendors that do specific home repairs and use that knowledge to help both buyers and sellers of real estate. In most cases, a home seller has built up equity in their home and they would like to recoup that equity when they sell their home. "Our goal is to get the most for our sellers by negotiating the best deal for them. Why is that important? "Our goal is the seller's goal ", not like the companies that want to buy a seller's home. These companies are wanting to make a profit on your home by buying at a price that satisfies them". Yes, there are seller's that may not care about how much of their equity they get on the sale of their home and so using that service may be okay for them. There is one other concern that I have about these companies buying homes and that is what does it do with the market value of homes in that specific neighborhood that they  bought these homes. These companies need to sell at a profit so that means they have convinced the seller that their offer is competitive. Remember they have to sell to make a profit so they have to offer a price that will be able to get the home once they bought it. In some cases they may have to sell the home at a price higher than what the neighborhood can support and if they do sell it at that prices it will effect the value of the homes in that neighborhood. This might give a false value for the homes in that market due to people selling homes to these types of companies. Buyers may also have to pay more on these homes. In other words the market may not support the inflated value of the homes  are bought and sold this way. If you want to know more about how The DeBerry Team sells homes call 214-676-8040 or email Roxanne@thedeberryteam.com "The DeBerry Team" of Keller Williams Realty

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